BOBelectrical
BoBulbs Division
Sales Memo:
You are all aware of the famously recognizable ad program that we've embarked on that has continued our move forward worldwide in the lighting market. Yes, the world is a brighter place. If we compare the NASA photos taken of the earth at night before BoBulb's introduction just two years ago the impact is dramatic when compared to tonight's glow.
But we do have problems that need to be addressed:
• Our 7 continental teams haven't been getting the same
results.
• What happened to our Canadian sales? Or, do they just
go to bed early?
• Africa's sales have been abysmal, except for Johannesberg.
• Amazon Basin continues to be in the dark.
• Mongolia and central asia are underlit.
• Australia must be using Sylvania.
The management team has been getting pressure from above to get the lead out. Bob has been doing global fly-overs on a regular basis and expects results as you are aware of... Our goal is to generate a 20 percent light gain by the end of 2006.
